Brand Activation – Delivering Food @ Melbourne Central

Rollie Delivers Food @ Melbourne Central

Our client Roll’d was seeking a unique way to celebrate the Grand Opening of their 50th store. They came to us with a brief to use a remote controlled vehicle to deliver food to visitors to Melbourne Central. Keeping with the traditions of Roll’d, our creative team came up with the idea of using a remote controlled esky on wheels, themed in Vietnamese styling – and so Rollie was born.

Rollie was a hit with customers and visitors alike. Xm2 built Rollie and gained all necessary approvals to operate Rollie during the busy lunch period at Melbourne Central.

The activation was a huge hit with hundreds of rice paper rolls being distributed. Rollie now lives with his new family at Roll’d and if you are very lucky you may just see him at future openings of Roll’d stores around Australia.


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